Every business needs a philosophy to guide and to motivate which ensures good customer relationships and high productivity. We have adopted the FISH Practices into our business.

The philosophy is four simple yet effective practices.

• Be There
• Play
• Make Their Day
• Choose Your Attitude

My husband David is a strong promoter of the FISH philosophy and we were lucky enough to visit this awesome place in seattle on our holiday in 2008. I cannot tell you the energy as soon as you hit this part of the markets, it makes you want to stay and more importantly be their customer.

These guys aren't shy and have no problems being asked for a photo or an autograph. Below is my hubby with one of the stars at Pike's Fish Place: